While shooting and performing his Catcher character (see versions) Jacob would get many question on what the hell he was doing and if he had a business card. He would use the Hal Jackson headshot he found a big stack of and sign them with a personal greeting. During one evening talking to 20 people, he would see people stand around comparing business cards talking about the concept and the performance, since the cards where too big and nice to fold and put into a pocket.

Using concept in film